Google Analytics Decision: Can EU Companies Still Use U.S. Tools?
Randy Boyer joined an international panel for a CONSULEGIS webinar, “Google Analytics Decision. Can EU Companies Still Use U.S. Tools?,” on April 26, 2022.
A decision by the Austrian Data Protection Authority ruled that the use of Google Analytics violates the European General Data Protection Regulation. This decision has been a shock to many, as it raises a question: can EU companies still use U.S. tools, or is this the end of international data transfers in Europe?
During their presentation, Randy and three of his IT & Data Protection peers in Germany, Spain and Belgium explained what you need to know to understand the background of this decision, protect your business and discover alternative services. They provided a practical guide to understand this new ruling and helped business owners make informed decisions.