Simon Adams Discusses World Cup Beer Ban


Simon Adams commented for the Law360 article “Qatar's Beer Ban Shows An Inconvenient Truth For World Cup” (subscription required). The article provides an overview of the decision by Qatar’s government to ban alcoholic beverage sales at stadiums at the World Cup, which impacts the $75 million Budweiser-FIFA contract.

Discussing the ban, Simon stated, “The companies could likely fulfill the obligations of the deal through means other than direct venue sales…any beverage sponsor will be deriving benefits from their contract with FIFA in a broad way supporting various lines of business, and a venue beverage restriction will not impact all those benefits in a consistent manner.”

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